The newly available demo account is a fantastic resource for analytics rookies who want to learn by doing with a fully working analytics account. Data from the Google Merchandise Store, which offers Google, YouTube, and Android-branded clothes, bags, and office supplies, is included in the google store merchandise new sample account.
The demo account includes most of the important analytics tools that we regularly deploy on Ecommerce businesses, such as Adwords linking, Goals, and Enhanced ECommerce, giving webmasters a unique opportunity to obtain practical expertise on a fully functional Ecommerce store. Today, I’ll teach you how to use the sample account to see all of the features and reports available in Enhanced Ecommerce tracking Online merchandise store.
First : In Admin > Ecommerce Settings, you can see exactly how Google has set up their Enhanced Ecommerce tracking.
Conversions > Goals > Funnel Visualization
Google Store Merchandise Setting
Setting up objectives for tracking your checkout funnel is one of the most critical tasks in setting up analytics on your website. Checkout funnels (Conversions > Goals > Funnel Visualization) show you how visitors progress through the funnel you’ve google store merchandise created so you can optimise those stages and boost conversion rates.
If you’re interested in seeing how Google has built up their checkout funnels and objectives, head to Admin > Goals.
You may look at the Goal setting, descriptions, and specifics to see how they’ve done it.
The annotations show that all of the Enhanced Ecommerce checkout processes were set up on August 2.
The newly-introduced Enhanced ecommerce area in GA features a total of ten reports for analysing product performance for both individual goods and product categories. They also provide valuable information about your customers’ buying and purchase habits.
Google Store Merchandise Advanced Ecommerce Reporting
A Google analytics demo account for the Google Merchandise shop has been made publicly available, according to Google’s Analytics Program Manager.
1. Ecommerce Overview:
This is where you can get a summary of all of your store’s transactions. It displays net revenue, net conversion rate, number of transactions, and other information such as average order value, campaigns, order discount codes, and affiliation information. It also displays the most popular product categories and brands, allowing you to select which things to employ for internal marketing and other promotions in order to increase Google Merchandise Center conversions.
Drinkware is a top product category, based on a fast check at the best-selling items list.
2. Shopping Behavior:
Conversions > Ecommerce > Shopping Analysis provides access to the Shopping Behavior report. This report gives you a google store merchandise complete overview of your customers’ journey from the time they walk into your business to the time they make a Google Hoodie purchase.
Setting the dimension to Source/Medium reveals that email marketing accounts for the majority of conversions in the Google Merchandise shop, and that it converts far better than organic (1.09 percent) and direct conversions (1.08 percent ).
3. Checkout Behavior Analysis:
The checkout behaviour analysis report tells you how consumers interact with your checkout procedures, such as billing and shipping, payment, and review. A difference in the flow, like the shopping behaviour report, might suggest that something is google store merchandise wrong with one of the phases, such as a broken payment gateway that produces a large drop in the Payment drop off Google Merchandise Store Analytics step.
A brief glance at the table below, which uses ‘Country’ as the dimension, reveals that although 44.03 percent of consumers from the United States and 31.86 percent of customers from Canada complete the payment step, conversion rates for all other nations google merchandise store plummet Demo account.
4. Product Performance:
The product performance report allows you to examine how well a product converts based on the number of times it was spotted and added to the shopping cart.
This report contains information on google merchandise store both sales performance and shopping habits. The sales performance insights include google store merchandise information on variables such as net revenue, number of purchases, average price, quantity, and so on. The car-to-detail rate (% of consumers that added the product to their cart after seeing the product detail pages) and the buy-to-detail rate are both detailed in the shopping behaviour insights (percentage of customers who bought the the product after seeing the Europe product detail pages).
This part is quite useful since it depicts the cart-to-purchase sequence and allows you to see any problems. One of the key causes for big discrepancies between the Cart-to-Detail and Buy-to-Detail prices is a discrepancy in product delivery google merchandise store data.
5. Sales Performance:
You may examine transactions by ID and date in the Sales Performance report (where you can group transactions by date). The newly added Refund Amount column keeps track of any refunds that may have happened for the transactions. Even if the google store merchandise refunds occurred on a different day, the transactions IDs may be monitored. There appear to be no refunds available for any of the Google retail shop Merchandise store meaning transactions.
6. Product List Performance:
Below the Sales Performance Report comes the Product List Performance report. While the Product Performance report may google store merchandise be used to evaluate individual goods, the Product List Performance report can be used to evaluate product lists, allowing you to examine how well products performed when shown in groups or google merchandise store lists.
7. Internal Promotions:
Internal promotions are simple in-site advertisements that you utilise to move visitors from one portion of your site to another. Conversions > Ecommerce > Marketing is where you’ll see the report.
8. Order Coupon:
The Order Coupon Report simply tells you how order-level coupons performed ( or coupons applied on orders as a whole). It shows the amount of google store merchandise money made by each coupon, as well as the number of transactions and the average order value. On the Google Merchandise shop, there appear to be no active order-level coupons. In December of last year, though, the order coupon 1001FREE brought in $11,526 in Apple merchandise Store income.
9. Product Coupon:
Simply put, the Product Coupon Report provides information on the performance of product-level coupons (or coupons applied on a particular product). It shows the amount of money made by each coupon, as well as the number of transactions and the average order value. So yet, no product discount code transactions have been google merchandise store recorded.
10. Affiliate Code Google Store Merchandise:
You can examine how affiliates brought traffic and income to your site in the Affiliate Code report. The report includes information on net revenue, transactions, and average order value. If your shop has an active affiliate programme, this is quite useful. You’ll be able to identify which affiliates are delivering high-quality traffic that results in sales and money. Apart from google merchandise store these fantastic insights, the sample account contains a wealth of additional information, such as Adwords integrated reports and content categories.
Google Store Merchandise Related Products:
This is the product list that we’re most familiar with—the items that appear below the “You Might Also Like” or “Customers Who Bought This Product Also Bought sections on product detail
Men’s T-shirts convert the best, based on a brief scan at the product listings on the Merchandise account. I may see the best-selling goods in this category by selecting Men’s T-Shirts. Now I can choose which goods to highlight in this list, as well as which product pages to update.
Google Shopping
Google Shopping, which includes Google Express, is a search engine-based platform that allows customers to acquire detailed information about the goods they wish to Google Shopping Alternatives buy, including as features, price, ratings, and reviews, before being redirected to the store to complete the transaction. Unlike other sites, Google Shopping always has the most up-to-date information, such as pricing, deals, and availability, since the seller updates it. Furthermore, by opening a Google Merchant Account, online sellers may provide all product information.
Also Check: